— a multi-disciplinary full-stack designer.noun: / fʊl-stæk /
A designer who tries to be mindful of the constraints pertaining to research, design, and code.
Product Design at Credible currently; Human-Centered Design at University of Washington previously;
My strength is in my ability to comprehend code, and distill this to guide my decision-making and communication in designing experiences.
Most recently, I have been working as a Product Designer at Credible, a multi-lender marketplace that provides a one-stop-shop for consumers to compare different loan offers.
In addition, I have been involved in a slew of other design work spanning domains like usability, visual communication & branding, and accessibility.
How can we redesign the current navigation architechture of the product with scalability and end-users in mind?
Solution
Starting from the ground up, laying down all possible inconsistencies in the system, finding out what a navigation means to users, and ultimately testing this on a functional web prototype that I created.
Impact
More than just user needs, you have to be mindful of the stakeholder needs, SEO needs, and even team constraints.
Visual Design is more than just using fancy fonts and colors; how can the design convey the story behind a brand's goal and mission?
Solution
Creating a design language system that reflects a brand's personality by incorporating concepts from logo design, color theory, typography, and grid systems.
Result
A system that is coherent, approachable, and representative of brand's core values across different communication channels.
Seattle is going through some major construction changes, how can users be informed of the same so as to help them plan their commute ahead of time?
Solution
Testing the usability of seattletraffic.org website - a one-stop-shop for all resources, maps and tools - to make sure that people can get the information they need to plan their commute.
Impact
Popular applications like Google maps have a heavy influence on the user's mental model, which might also shape how the same people approach new experiences.
Currently, there are limited tools that address the cognitive deficits of brain injury survivors for a comfortable driving experience. How can we, as designers, remediate that problem?
Solution
Designing a car dashboard interface working in tandem with a mobile application that addresses the executive functions of a driver and reduces their cognitive load while driving.
Impact
The very solutions employed to reduce the cognitive load could sometimes become the reason for distraction while driving.
